All of us at some point have fallen into the trap of believing a brands animal testing policy without questioning it. Why should we have to decode and dig deep into an animal testing policy before getting the truth? Surely brands should be open and clear about things like this, you’d think the law would make it so. Unfortunately not. The fact is, the laws around animal testing and advertising/transparency have A LOT of loopholes. If brands were required to tell us that they test on animals, do you think they’d make any money? Probably not. When you ask a brand if they test on animals, they’ll probably come back…

What is Greenwashing? Greenwashing is when a brand uses marketing techniques to sell you the idea that they are a “green” business. Naturally we all want to live a little greener and brands like to play on that “compassionate” part of our brain to sell us their products. Not many people know about greenwashing as we are shown whilst growing up that the adverts are true and the products we buy really are what they say. Unfortunately this is not the case. How do I know if it’s greenwashing? There are some signs you can look out for when it comes to greenwashing, the big one being the use of…

Going cruelty free can be daunting for some people, but I assure you, it’s not as scary as you might think. In fact, the only scary thing about it is the fact the makeup you already own has contributed to the torture and death of thousands of innocent animals. Time to change that I think! STEP 1. Firstly you need to decide what you’re going to do with all your old makeup, you have a few options. You can either use it up quietly and then replace it, this way you aren’t just wasting what you already own. Or you can give it away to friends/family/shelters, others can benefit from…

Hey pals, today I thought I’d do something I’ve never done before and do a Cruelty Free Get Ready With Me! I hope you all enjoy! FIRST THINGS FIRST I usually wake up around 8am, my body clock naturally wakes me up at that time because of work which is kinda annoying on my days off! When I wake up I check my phone, get up to date on whats going on in the world and reply to any comments that may be on here, Instagram or Twitter. After a good stretch I’ll waddle my way into the bathroom, probably moan at my chin spots, then apply my Evolve Beauty…